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5 HARD-EARNED LESSONS FROM LAUNCHING A PHYSICAL PRODUCT

5 HARD-EARNED LESSONS FROM LAUNCHING A PHYSICAL PRODUCT

The old trope 'hardware is hard', doesn't truly hit home until you're launching a physical product yourself. Unfortunately for some of us, these lessons need to be learned the hard way. Here are so...

COULD BIOMOTION LIGHTING BE THE FUTURE OF BIKE SAFETY?

COULD BIOMOTION LIGHTING BE THE FUTURE OF BIKE SAFETY?

A little over 4 years ago, my co-founder Tim was in his final year of Industrial Design at RMIT. If you don’t know Tim, then know this: he is a complete bike nut. So much so that he dedicated ever...