FLOCK LIGHT PRODUCT UPDATE #20 - 8th May 2024

Hey Flockers,

The moment is finally here… dispatch has started, and the very first batch of Flock Lights are on their way. Read on to find out more!

PRODUCT UPDATE (TL;DR)

1. HOORAY! WE STARTED DISPATCHING TODAY!
2. WE DID NOT MANAGE TO GET THAT FIRMWARE UPDATE DONE ON TIME.
3. CHECK OUT SOME ‘BEHIND THE SCENES FOOTAGE’ OF ASSEMBLY.

1. HOORAY! WE STARTED DISPATCHING TODAY!

The day we start dispatching Flock Lights has FINALLY arrived, and it’s been a flurry of activity here at the Project Flock / OEA Assembly space in St Kilda. Our friends at OEA and Good Cycles have been working hard behind the scenes to help us get the first 100 Flock Lights out the door today. Dispatching your orders will take place over the next week, so bear with us as we make our way to your order. For some of you, your Flock Lights are now on their way! It’s a very special moment for us folks, and we can’t wait to share the fruits of our labours with you.

Here are a few shots of the team dispatching those first orders…

2. WE DID NOT MANAGE TO GET THE FIRMWARE UPDATE DONE ON TIME

Back in Update #18, you may recall we were updating our firmware to include a couple more features - namely an Auto Eco Mode and Auto Sleep Mode. Well, despite our best efforts folks, we weren’t quite able to get these extra features into the Flock LIghts we’re delivery to you. BUT WHY?

1. We didn’t get enough time to test it in the field. As you all know, the Flock Light and it’s base features have undergone rigorous testing, with multiple Beta testers over thousands of hours. The new features simply have not been tested, so we made the call not to include it at all, especially if it could affect the light’s base functions (and even render the light useless).
2. Testing and Programming new firmware onto 2000 electronic units is quite a process and it would have caused serious delays in getting your Flock Light to you. We know how long you’ve waited and how patient you’ve been. We simply didn’t want to delay delivery any further. High quality product on time is our goal.

At the end of the day, we decided that it was more important to get you your Flock Light on time, with it’s base functions, than it was to add those extra perks and delay delivery further.

3. CHECK OUT SOME ‘BEHIND THE SCENES FOOTAGE’ OF ASSEMBLY.

And finally we leave you with some shots of the team hyper-focused on the Flock Light assembly, happening here in Melbourne, Australia. It’s quite surreal sitting back and seeing this all happening - one of those ‘pinch yourself’ moments. We couldn’t have done this without the help of the young people from Good Cycles and the legends at Ocean Electric Australia for hosting us in a purpose-built assembly space.

That’s it for now folks. We’ll leave you all to get back to building and dispatching Flock Lights.

Until next time, remember to stay safe and stay human.

Tim and Marie @Project Flock